The characteristics of many sports require athletes to make tight, quick movements to perform specific actions within limited spaces (as is the case in basketball or soccer). In addition, in many sports, filming during competitions focuses on the entire game and field rather than on individual players, who are therefore mostly framed to show game interactions and the most important actions. These and other considerations were the starting point for evaluating how the Banca Ifis logo is applied in current and future sponsorships in the sporting world and what redesign activities were necessary to enhance its visual impact.