Empowering ACF Fiorentina’s B2B with a custom digital platform that amplifies engagement.

Partner companies of a football club must always be able to follow the company’s and the market’s updates. During a period of limitations on travel and activities caused by the health emergency, it was necessary to find a way to favor contacts and business opportunities. The meeting between ACF Fiorentina and Luther DSGN made it possible to exploit the potential of a customized digital environment to eliminate distances and create new ways of interaction, opening up the possibility of future implementations in terms of functionality and content creation.

Fiorentina Bridge, born from the customization of The Bridge platform, has provided the all-in-one tool capable of connecting ACF Fiorentina’s partner and sponsor companies. A customized UX/UI has been flanked by typical social network tools, generating a portal to multiply sharing and promotion opportunities. The launch event, with onsite direction on three different sets and live interventions, was broadcast live on the platform from the Artemio Franchi Stadium in Florence, including Q&A and live chat sessions. For the storytelling of the new digital hub, three videos were made – teaser, opening, and features – offering a mix of editing, motion graphics, and studio shoots with green screen.

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