BANCA IFIS’
40th ANNIVERSARY
Industry /
Finance
The logo restyling that celebrates Banca Ifis’ 40th anniversary.
BRIEF
Banca Ifis, founded in 1983, is celebrating its 40th anniversary and has decided to mark this milestone with a new media campaign and an integrated communication plan, starting with a celebratory rebranding of its logo. The anniversary was to be highlighted with a distinctive and immediately recognizable mark, a graphic element that would breathe new life into the logo and could characterize the Group’s communication tools throughout the year.
SOLUTION
We studied and developed the logo to make it versatile for all uses and Banca Ifis’ digital properties. The Brand Essence is represented by parallel lines that take the shape of the number 40. Like light tracks, the parallel lines are shaped into an open and dynamic embrace: the direction is towards the future. The strokes, in shades of green, purple and blue, light up like elegant neon signs of a virtual sign that frames the digital bloom and leaves room for the Banca Ifis lettering.
TEAM
Managing Director
Marco Venuti
Account Manager
Ornella Fabretti
Creative Director
Stanislao Migliorino
Art Director
Andrea Simone
WHAT WE DID
Strategy
Art Direction
Accounting
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