Redesigning the clubbing concept for the world leader in branded event management: Redbull.
Brand experience has always been at the heart of Redbull events, one of the world’s leading event management companies. In 2016 the renowned RBMA Weekender format comes to Rome with the world’s best DJs ready to invade the city’s most underground venues with their electronic atmospheres.
We emphasised the teasing element of the secret parties in a crescendo of 10 world enticing events supported by a 360° digital strategy. Event production warranted hybrid web identity that was alluring to both clubbing and music sharing communities, so as to encourage sharing of experiences and general contents during the events, accompanied by social influencing activity.
A YEAR-LONG BRAND EXPERIENCE. 10 MONTHS, 10 EVENTS, 20 STARS OF THE WORLD CLUBBING SCENE. ‘THE PARTY’ ACCORDING TO REDBULL.
Brand experience supported by product placement involves the target by creating content and increasing brand awareness.
The digital platforms are designed to create the right environment where the clubbing scene can coexist with the passion for musical experimentation.
The selection of in target influencers, who become an integrated part of the clubbing experience, increases the lead community, creates a buzz and contributes to event positioning.
Marco Venuti, Gian Marco Jandolo
Andrea Simone, Romeo Rodeo
WHAT WE DID