Designing the digital face of the first automotive search engine for b2b.
The Academy, leader in formation of automotive Customer Facing personnel, has asked us to re-think the sector search engine as a captivating and flawless user experience, capable of giving a complete overview of the commercial offer and optimising the work of the sales department.
We have redesigned the dashboard concept within a web app, with the aim of achieving a three-step journey: search, analyse, purchase. The interface offers an instantaneous visual parallel between the various communications offers from the car manufacturers (final prices all-inclusive, no off promo cuts or add-ons), allowing the user to go directly from the search phase to that of evaluation and purchase.
We have developed a UIX from the clean cut vibe and material thanks to an ironic and rounded icon book that accompanies the user in every step of the navigation flow.
Art Direction & UX/UI Design
WHAT WE DID