Creating an ecosystem for an interactive presentation on behalf of the telecommunications colossus.
Ericsson embodies the story of innovation, market leadership and a company vision that constantly stays ahead of time. For this storytelling the top player in communications is not settling for traditional instruments. They are intent on having their mission conveyed through an engaging and interactive company presentation.
We expanded on the concept of traditional presentations in an immersive and gestural ecosystem. The use of kinect technology permitted the speakers to adjust the contents of the presentation in real time, empowering each individual to set the pace of their speech with a personalized intro and outro mood.
Michele Savino, Stanislao Migliorino
WHAT WE DID
Video in motion graphic 3D & 2D