Enel X Way per Rom-e | Luther Dsgn

Industry /

Energy & Utilities

ENEL X WAY PER ROM-E

The exhibition concept that supports the revolution of accessible e-mobility for everyone.

BRIEF

On the occasion of the ROM-E Eco-Sustainability and Future festival, Enel X Way, the new business line of the Enel group, is present in some squares of Rome with the aim of transforming the public’s approach to electric mobility: simplicity of use, accessibility, and affordability are the keywords. To make the brand known and encourage participation, it was necessary to set up the stands in Piazza Mignanelli, providing for graphic variations, BTL materials, and a dynamic engagement aimed at B2C.

SOLUTION

The creative concept devised is born from the insights of connectivity, speed, and territorial presence, and takes shape in the title “E-Mobility Everywhere” and the tagline “Electric mobility for everyone, everywhere”. The two stands have been assigned different roles, the first dedicated to brand awareness and product display, the second to public involvement and lead generation. The four walls have been set up to enhance the brand identity and the range of solutions designed for private and business customers.

AN INTERACTIVE GAME THAT PROMOTES ELECTRIC MOBILITY INNOVATION.

Recharging an electric vehicle is practical and fast, and it’s the new best practice. This is the message behind the “Catch the recharge” engagement dynamic, where a call to action urged users to activate a game using a head gesture. With an iconography designed to emphasize Enel X Way products, the experience led the user to become familiar with the new approach to electric mobility. Activation was completed with lead generation.

A MULTI-SUBJECT VISUAL TO COMMUNICATE THE BRAND’S VALUE PROPOSITION.

To give maximum visibility to the concept, we expressed Enel X Way’s message with a series of visuals combined with short copy, choosing an engaging and direct tone of voice. The multi-subject creativity alternated on the monitor of one of the stands, showing everyday occasions when it is possible to recharge an electric vehicle. “The electric revolution is tailored to your day” was the payoff that accompanied the visuals.