Enel is preparing to become the absolute leader of the energy market over the next 30 years. With their vision, Open Power ferries the world through a substantial revolution regarding the way in which energy is seen, used and lived. In November 2017 in London, Francesco Starace, CEO and General Manager of Enel, presented the new strategic plan based on technological innovation to the financial community.

The creative concept we have elaborated for the opening film of the event revolves around meta-energy, a power that surpasses itself in order to create opportunities never seen before. The visual impact is intentionally spectacular, reminiscing science fiction that does not however deviate from the services offered by the company and their application. The result is a fulfilling sensorial journey that inspires confidence and generates enthusiasm.

TO GIVE VOICE TO THE FUTURE IMAGINED BY ENEL, WE HAVE ELABORATED A NEW VOCABULARY AND A NEW VISUAL CODE.

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