Industry /
Architecture & Design


A tailor-made editorial plan for the leading figure in lighting design.


FontanaArte, the company founded by Luigi Fontana and Giò Ponti, a leader in glassmaking and furnishing accessories, has become an iconic brand specializing in lighting. The company needed to develop a strategic and editorial social plan with the aim of increasing its awareness and best expressing its essence through its Instagram profile.


We identified the strategic solutions necessary to achieve the brand’s objectives through a qualitative analysis of the socio-cultural context of FontanaArte consumers and a quantitative analysis of digital touchpoints. We then defined communication guidelines that included a new graphic design for Instagram and new editorial content and social media columns.

Luther DSGN FontanaArte Digital Strategy
Luther DSGN FontanaArte Digital Strategy
Luther DSGN FontanaArte Digital Strategy


Account & Project Manager
Silvia Bianchini

Creative Director
Sofia Francesca Miccichè

Digital & Social Strategist
Roberto Magnanini

Senior Art Directors
Andrea Simone, Flavio Milazzo

Junior Art Director
Annalisa Femiano


Art Direction
Digital Analysis
Digital Strategy


Create extraordinary contents
for the most important event
in the history of this energy giant.