FONTANAARTE
Industry /
Architecture & Design
A tailor-made editorial plan for the leading figure in lighting design.
BRIEF
FontanaArte, the company founded by Luigi Fontana and Giò Ponti, a leader in glassmaking and furnishing accessories, has become an iconic brand specializing in lighting. The company needed to develop a strategic and editorial social plan with the aim of increasing its awareness and best expressing its essence through its Instagram profile.
SOLUTION
We identified the strategic solutions necessary to achieve the brand’s objectives through a qualitative analysis of the socio-cultural context of FontanaArte consumers and a quantitative analysis of digital touchpoints. We then defined communication guidelines that included a new graphic design for Instagram and new editorial content and social media columns.
TEAM
Account & Project Manager
Silvia Bianchini
Creative Director
Sofia Francesca Miccichè
Digital & Social Strategist
Roberto Magnanini
Senior Art Directors
Andrea Simone, Flavio Milazzo
Junior Art Director
Annalisa Femiano
WHAT WE DID
Art Direction
Digital Analysis
Digital Strategy
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