MANIFESTO

INVECE DI VOLARE SU UN ALTRO PIANETA,
PROVIAMO A CAMBIARE IL NOSTRO.

I viaggi spaziali sono tornati di moda. Pensiamo che vivere in un deserto rosso a -140 °C sia più facile che rimanere sulla Terra e provare a cambiare le cose. Da agenzia creativa abbiamo deciso di agire per evitare che questa moda si diffonda ulteriormente. Così è nato il primo Manifesto che parla sia ai brand che alle persone. Due destinatari per un unico obiettivo: rendere migliori entrambi.

I viaggi spaziali sono tornati di moda. Pensiamo che vivere in un deserto rosso a -140 °C sia più facile che rimanere sulla Terra e provare a cambiare le cose. Da agenzia creativa abbiamo deciso di agire per evitare che questa moda si diffonda ulteriormente. Così è nato il primo Manifesto che parla sia ai brand che alle persone. Due destinatari per un unico obiettivo: rendere migliori entrambi.

01 / 10

WRITE YOUR
OWN ALPHABET

Speaking like everyone makes you think like everyone. Do you know what words are? Lifejackets of the past. Twist them until they say something really new.

02 / 10

DON’T STAY SEATED

What you believe is right and universal becomes wrong and arbitrary in seconds. Don’t sit on your ideas. The world doesn’t need sofas but hot coals. Stand up.

03 / 10

DO AS TREES DO

Forests help their sick trees by feeding them healthy lymph. Do you know what that means? Before thinking of fires in Australia think about the one you have in your neighborhood. Act locally.

04 / 10

CREATE TO DESTROY
TO CREATE

The new is born on the ashes of the old, not next to it. Use your ideas and work to clean up the prejudices that infect the world. Creating is your new responsibility.

05 / 10

SET A MIND-BOMB

Communication is a pitch invasion. Break into the heads of others and set a mind-bomb. At first it’ll give them a headache but later they will thank you for waking them from their deep sleep.

06 / 10

PRACTICE EMPATHY

Selfishness brought us here. You think you’re unique but in fact you’re just a loner. To act better do so in the plural, because reasons can be personal but consequences are always collective.

07 / 10

TAKE YOUR AGE BACK

Everything is motionless as history seems frozen. Distant generations now share the same interests. This kills culture. Diversify your proposals and act like you’re living in 2020.

08 / 10

CREATE SOCIAL VALUE

Today, the real challenge is to transform knowledge, altruism and sustainability into an income for everyone. Embrace circularity and do business for a common benefit.

09 / 10

DON’T SETTLE FOR
CHANGE

“Change” is an expired medicine. Like the future. These are concepts that no longer have any effect. Humans don’t need to change, they need to evolve. Work to achieve this.

10 / 10

CREATE SOCIAL VALUE

Head for the unthinkable, the unspeakable, the unpractical. All the good we have today was born as a utopia. Normal is the final stage of an idea. Be the heretic among the believers.

Il Manifesto è finito ma la rivoluzione è appena iniziata.
Leggi il nostro report di Sviluppo e Impatto e scopri il cammino intrapreso da Luther DSGN nel suo primo anno da Società Benefit.

“We believe design has the power to shake from numbness, to elevate brave brands, to reshape culture, values, and communities.”

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