fbpx
Fashion

Triumph Group for Salmoiraghi & Viganò

Building a drive to store influencer marketing strategy.

Building a drive to store influencer marketing strategy.

Challenge

In occasion of the opening of its first flagship store in Rome, Salmoiraghi & Viganò wants to involve its local target through a drive-to-store strategy in order to communicate the pre and post sales services they offer to their customers. To help our Milanese friends in this feat we drew on our most authentic Roman soul. But is there only one?

Solution

As in all major cities Rome belongs to its neighbourhoods. We're not sure how it came about, but legend has it that originally there were two: North Rome and South Rome. To solve the dispute once and for all we called upon creators, influencers, and all Romans to the cry of #guardacheroma.

Our digital strategy

To grab local attention, it's crucial we seek out the right influencers. The Actual, well known on Youtube for their video pills on Rome, teamed up with Sabrina Ghio and Roberta Pitrone, ambassadors to the two different souls of Rome. All four starred in two site specific events based on north-vs-south, creating hype both on the territory and online for the campaign kick-off officially launched on FB and Yt with an in-store Actual video and the following call to action: 'And you, with what style do you see Rome?'

Over a two-month period the influencers authentically communicated what their experiences with the S&V in-store consultancy and service was, with over 20 original contents and calling upon the social community to book, vote for 'their' most loved Rome and receive an in-store reward through a dedicated landing page.

Results

789.755

Total Reach

+ 15%

Store Traffic

+ 600

Lead & Service Registration

Team
  • Managing & Accounting
    Giulia Martinis
  • Creative Directors
    Giulia Peresso
    Flavio Milazzo
  • Web Designer / UX, UI
    Flavio Milazzo
  • Copywriter
    Giulia Peresso
  • Social Strategist
    Roberto Magnanini
  • Coding
    Kromin
  • Client
    Triumph Group
What we did
  • Creative Campaign
    Video Storyboard
    Web Design
    Social Media Management