The Museo delle periferie (the suburbs museum), together with the Department of Cultural Growth, Azienda Speciale Palaexpo and Rome's VIth municipal district, intend to create a phygital festival dedicated to the suburban theme. A large three day event with dozens of meetings, performances, live music and numerous guests. Objective: to broadcast a kaleidoscopic program with over 100 hours of live streaming and 300 on-demand contents. All of which available through a multitasking and increased performance platform.
IPER - The Suburban Festival is the event that brought thousands of people back together again both in presence and in live streaming. After developing the visual identity, digital strategy and social campaigns, we designed an interactive platform where the event could be lived, a powerful broadcast medium animated by the community's continuous interaction. Three directing styles for three stages translate into a multichannel flow of content, enriched by special guests and speakers from around the world.