The brand has been dressing Italian women with refined elegance for nearly twenty years. Today thanks to a brand storytelling, Class wishes to rethink the philosophy behind its style and create a direct link between the brand and the most contemporary trends, without, however, distorting its identity. In short: redesign the Class woman.
Following the brand positioning strategy, we elaborated a visual storytelling marketing campaign that recounts the brand's new personality. How? By a storytelling through photography that follows the modern woman's daily routine. The visual storytelling was later channelled through the web and social media.
We broaden Class’ target thanks to a visual storytelling that recounts diverse expressions of femininity, one for each different time of day.
An urban woman's femininity can have many facets, and can be modelled according to individual commitments. The choice of an itinerant storytelling through photography in sofisticated locations and the complicity between the two models celebrates everyday life and reinvents the atmosphere surrounding the brand.
A comprehensive social media marketing strategy
The social media promotion we carried out has been used as a means of pulling on a new market segment. We created a fashionable brand identity to communicate in a coordinated way the visual marketing campaign. We implemented social media branding activities using sales tools to ensure a wider products’ visibility. Lastly, we promoted the brand's retail activity through strategic campaigns.
Visualizzazioni raggiunte sul video di campagna
Copertura dei post a pagamento (triplicata)
Crescita della fan base Instagram