Healtcare & Pharma

Ymea Menopausa

Develop a new web design through a digital strategy that redesigns the concept of menopause.

Develop a new web design through a digital strategy that redesigns the concept of menopause.

Challenge

The idea of menopause has always been a communications taboo. Ymea needed a website design company to redesign the concept with a 360° digital strategy as a moment of change and encounter between women in order to create a network that would speak of internal and external transformation of the female body.

Solution

We have designed a new digital space where women can talk of the changes affecting them and at the same time interact in real time with specialised medical personell. A user journey with a catchy and amusing look&feel accompanies the individual in sharing day to day experiences concerning the menopause; from the animated webseries to the lifestyle tips, from community sharing of the website to the medical counselling service on the video conferencing platform.

Media strategy and digital storytelling for Ymea – Luther Dsgn agency

The first community to celebrate the transformation of the female body.

Digital storytelling and website design for Ymea by Luther Dsgn company
Lead generation campaign for Ymea’s website – Design by Luther Dsgn agency
Lead generation marketing and website design for Ymea – Luther Dsgn company

A lifestyle blog, rather than just a website.

The website graphics, pattern and structure have a soft and feminine feel, and accompany the user on a journey using the brand's classic pantone. We made the video interface more captivating through animated infographics, therefore creating a light engagement aimed at stimulating the conversation and the digital storytelling.

Media strategy and website design for Ymea – Luther Dsgn marketing agency

Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Serena Russo
  • Copywriter
    Andrea Poggioli
  • Managing & Accounting
    Dorotea Di Vito
  • Motion Designer
    Michela De Spagnolis
What we did
  • Copywriting & Storytelling
    Creative Campaign & Media Plan
    Film & Motion Graphic
    Insight & Analitics
    Web Design & UX/UI