Fashion

Weekender

Redesigning the clubbing concept for the world leader in branded event management: Redbull.

Redesigning the clubbing concept for the world leader in branded event management: Redbull.

Challenge

Brand experience has always been at the heart of Redbull events, one of the world's leading event management companies. In 2016 the renowned RBMA Weekender format comes to Rome with the world's best DJs ready to invade the city's most underground venues with their electronic atmospheres.

Solution

We emphasised the teasing element of the secret parties in a crescendo of 10 world enticing events supported by a 360° digital strategy. Event production warranted hybrid web identity that was alluring to both clubbing and music sharing communities, so as to encourage sharing of experiences and general contents during the events, accompanied by social influencing activity.

Event management company Luther Dsgn for Weekender

A year-long brand experience. 10 months, 10 events,
20 stars of the world clubbing scene.
"The Party" according to Redbull.

Brand experience supported by product placement involves the target by creating content and increasing brand awareness.

Experiential marketing agency Luther Dsgn for Weekender’s event
Event design and management for Weekender - Luther Dsgn company
Event marketing and production for Weekender - Luther Dsgn company

The digital platforms are designed to create the right environment where the clubbing scene can coexist with the passion for musical experimentation.

Live marketing and event management for Weekender - Luther Dsgn company

The selection of in target influencers, increases the lead community, creates a buzz and contributes to event positioning.

Event marketing and experiential marketing for Weekender - Luther Dsgn agency
Live marketing and event management for Weekender - Luther Dsgn company
Team
  • Managing Director
    Marco Venuti
  • Art Direction
    Andrea Simone
    Roberto Magnanini
  • Web Design
    Serena Russo
  • Illustrator
    Enrico D'Elia
What we did
  • Brand Activation
    Brand Strategy & Positioning
    Digital Strategy
    Event Planning
    Film & Motion Graphic
    Social Media Management
    Web Design & UX/UI