Brand experience has always been at the heart of Redbull events, one of the world's leading event management companies. In 2016 the renowned RBMA Weekender format comes to Rome with the world's best DJs ready to invade the city's most underground venues with their electronic atmospheres.
We emphasised the teasing element of the secret parties in a crescendo of 10 world enticing events supported by a 360° digital strategy. Event production warranted hybrid web identity that was alluring to both clubbing and music sharing communities, so as to encourage sharing of experiences and general contents during the events, accompanied by social influencing activity.
Brand experience supported by product placement involves the target by creating content and increasing brand awareness.