Three Roman globetrotters have a simple yet genius recipe in mind: mix the all-Italian habit of drinking coffee at a bar and the passion for travel, a melting pot for up-to-date blogs, literature and the best local guides' advice. The result? The first travel bar in the centre of Rome where coffee is not only the start to the day but also to a special adventure lived as a real local. Welcome to Wandercup.
'Wandercup' is quite literally the wanderer's cup, that magical object that whisks you home even when you are miles away. Starting from this iconic object, we brought a new physical and digital reality to life; organize your trip around the city while drinking your coffee, guided by Wandercup's experience. We created the brand identity, the communication strategy, both ATL and BTL, and designed the shop's interiors.
We imagined Wandercup as the physical realm in which two travel experiences converge: that which precedes a trip, made of bookings, offers and scheduling, and that of arrival, the physiological feeling of being out of place due to lack of familiarity with the new surroundings. Wandercup is the bridge between these two dimensions.
We designed and created a welcoming interior, a traveller's den, where the north-European style in the furniture and illumination meet the homely feel of Italian coffee bars. The spaces are organized so as to encourage a customer journey that leads to the purchase of travel experiences.