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Healthcare & Pharma

Vivian Med

Turn healthcare routine into a smart and fluid digital experience.

Turn healthcare routine into a smart and fluid digital experience.

Challenge

Creating an identity for one of the leading players in Italian digital health care by using lead generation marketing. Vivian required the creation of a user-friendly website landing page and an easy and streamlined experience to allow doctors and patients to meet, even in cases where the users were not digital natives, in order to comfortably offer a trouble-free medical service effortlessly.

Solution

To develop an identity, we chose a female name that recalls the project's core value; the brand's understanding of the needs of patients. The real boost was in the visual identity: the platform's look&feel include a pulp design, lively colours and slightly over the top info-graphics to accompany doctors and patients in a new journey for post-op monitoring and medical counselling.

Creative branding and brand identity for Vivian – Luther Dsgn agency
Landing page development for Vivian - Luther Dsgn branding agency
Landing page design service for Vivian – Luther Dsgn branding agency

Doctors and patients have become the ones who give rise to a crowdfunding lead generation campaign with the only aim of explaining how the platform works in order to collect necessary funds for the development of the same. The campaign is supported by the creation of a landing page with a smooth and simple journey which aims at gathering leads.

Visual identity e brand design by Luther Dsgn agency for Vivian
Lead generation marketing campaign for Vivian - Luther Dsgn
Website landing page and lead generation for Vivian Med – Luther Dsgn
Landing page development and brand design for Vivian – Luther Dsgn agency
Landing page design service and branding for Vivian – Luther Dsgn
Team
  • Managing Director
    Marco Venuti
  • Creative Direcion
    Gioia Riccioni
  • Managing & Accounting
    Giulia Martinis
  • Copywriter
    Andrea Poggioli
What we did
  • Brand Identity
    Brand Strategy & Positioning
    Copywriting & Storytelling
    Digital Strategy
    Web Design & UX/UI