Creating an identity for one of the leading players in Italian digital health care by using lead generation marketing. Vivian required the creation of a user-friendly website landing page and an easy and streamlined experience to allow doctors and patients to meet, even in cases where the users were not digital natives, in order to comfortably offer a trouble-free medical service effortlessly.
To develop an identity, we chose a female name that recalls the project's core value; the brand's understanding of the needs of patients. The real boost was in the visual identity: the platform's look&feel include a pulp design, lively colours and slightly over the top info-graphics to accompany doctors and patients in a new journey for post-op monitoring and medical counselling.
Doctors and patients have become the ones who give rise to a crowdfunding lead generation campaign with the only aim of explaining how the platform works in order to collect necessary funds for the development of the same. The campaign is supported by the creation of a landing page with a smooth and simple journey which aims at gathering leads.