Hospitality & Travel

Ufirst

Creating the ATL campaign for the first app that gives you back your time.

Creating the ATL campaign for the first app that gives you back your time.

Challenge

If skipping the line is every travellers' dream then UFirst turns it into reality. Conceived as an App, UFirst offers privileged and priority access in the most crowded places, such as airports, museums and tourist attractions. Simplicity, exclusivity and innovation are just a click away with a sole objective: taking back your time.

Solution

We implemented the digital and ATL campaigns for the App's launch on social media and in the media ambient inside airports. The smart and material mood of the web communication was expanded into a series of viral visuals that play on the most world renowned "Italian way' stereotypes using a catchy and ironic tone.

Digital marketing campaign for UFirst - Luther Dsgn atl advertising agency
Luther Dsgn Adv agency conceived the creative marketing campaign for UFirst
Luther Dsgn Adv agency conceived the creative marketing campaign for UFirst
Team
  • Managing Director
    Marco Venuti
  • Copywriter & Creative
    Andrea Poggioli
What we did
  • Brand Strategy & Positioning
    Creative Campaign & Media Plan
    Digital Strategy