If skipping the line is every travellers' dream then UFirst turns it into reality. Conceived as an App, UFirst offers privileged and priority access in the most crowded places, such as airports, museums and tourist attractions. Simplicity, exclusivity and innovation are just a click away with a sole objective: taking back your time.
We implemented the digital and ATL campaigns for the App's launch on social media and in the media ambient inside airports. The smart and material mood of the web communication was expanded into a series of viral visuals that play on the most world renowned "Italian way' stereotypes using a catchy and ironic tone.