Mention bun along the streets of the capital and you’ll be followed by the echoes of turning heads and sideways glances. Rome is on the lookout for something, but hasn’t heard yet. We have given it a name, a face and a voice with which to present itself. It had quite a few things to say.
We have described the assembly of the perfect bun as a construction process and played with the concept to design its visual identity. A 360° storytelling came to life in the coordinated image of the factory, then transcribed to the menu, website, social media btl material and shooting.
The new local battlefield.
The Factory becomes the battleground of the eternal Italian conflict, an authentic bun fight. Each month a new regional bun arrives, each month a video tutorial on the making of. The gauntlet has been thrown down…