Food Retail

The Bun Factory

Create the brand identity of the contemporary bun.

Create the brand identity of the contemporary bun.

Challenge

Mention bun along the streets of the capital and you’ll be followed by the echoes of turning heads and sideways glances. Rome is on the lookout for something, but hasn’t heard yet. We have given it a name, a face and a voice with which to present itself. It had quite a few things to say.

Solution

We have described the assembly of the perfect bun as a construction process and played with the concept to design its visual identity. A 360° storytelling came to life in the coordinated image of the factory, then transcribed to the menu, website, social media btl material and shooting.

Food marketing & branding for The Bun Factory restaurant - Luther Dsgn agency

The industrial look and the characteristic colour palette of urban construction sites.

Food branding and marketing for The Bun Factory by Luther Dsgn agency TAG ALT FOTO #12 Industrial corporate identity for The Bun Factory – Luther Dsgn food branding
Identity & food storytelling for The Bun Factory - Luther Dsgn restaurant branding
Identity & food storytelling for The Bun Factory - Luther Dsgn restaurant branding

The heavy-duty mood and materials are strongly reflected in the design of the menu, reviewed by one the world’s top design blog: Underconsideration

The new local battlefield.

The Factory becomes the battleground of the eternal Italian conflict, an authentic bun fight. Each month a new regional bun arrives, each month a video tutorial on the making of. The gauntlet has been thrown down…

Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Gioia Riccioni
  • Managing & Accounting
    Giulia Martinis
  • Copywriting
    Andrea Poggioli
  • Photography
    Alessandro Campisi
What we did
  • Brand Identity
    Brand Strategy & Positioning
    Film & Motion Graphic
    Packaging & Product Design
    Shooting
    Social Media Management
    Web Design & UX/UI