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Club & Nightlife

Sottovento Club

A glamorous and contemporary brand repositioning for the clubbing institution in Porto Cervo.

A glamorous and contemporary brand repositioning for the clubbing institution in Porto Cervo.

Challenge

Sottovento Club, or more simply the centre of electronic and sought after sounds in Porto Cervo. All celebrities have been here. By carrying out a strategic restyling and event design we achieved brand repositioning by means of a btl and digital communication strategy and gave back to the Costa Smeralda's icon a fresh and more contemporary look.

Solution

Our brand strategy covered all aspects of the club's image, from the communication plan to the artistic direction, in synergy with international brands and by undertaking agreements with a large network of partners. A complex and challenging project that earned it a place as one of the best clubbing scenes of 2016.

Branding & New Style Guide

Brand repositioning and strategy for Sottovento Club – Event design agency Luther Dsgn
Brand strategy to relaunch the new Sottovento - Branding agency Luther Dsgn
Event design and branding activities for Sottovento’s event in Porto Cervo - Luther Dsgn agency

Web Design & Coding

Luther Dsgn agency supports Sottovento in branding and event design

BTL & Merchandising

Luther Dsgn agency supports Sottovento in branding and event design
Experiential marketing to celebrate Sottovento’s brand repositioning - Luther Dsgn Branding agency

Social Management

Experiential marketing to celebrate Sottovento’s brand repositioning - Luther Dsgn Branding agency
Impact

+30

Sponsor Partner

+50

International Guest

+300%

Followers

Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Andrea Simone
  • Managing & Accounting
    Giulia Martinis
  • Copywriting
    Andrea Poggioli
  • Coding
    Alessandro Scafati
What we did
  • Brand Identity
    Brand Strategy & Positioning
    Copywriting & Storytelling
    Event Planning
    Interiors & Architecture
    Shooting
    Social Media Management
    Web Design & UX/UI