Food Retail

ShariVari – Playhouse

Create a club where music, food and entertainment are the hosts.

Create a club where music, food and entertainment are the hosts.

Challenge

A club that over time has become a brand, ShariVari means fun and entertainment, a true milestone of the Roman nightlife but also a great attraction for tourists from around the world. At the root of this success is a strategy that uses conventional media as much as the more contemporary and unconventional ones.

Solution

We repositioned the brand according to international standards, taking inspiration from the most famous clubs in the world. More than a landscape, we created a real mood where luxury meets an appealing and competitive commercial offer. Thanks to a cross-channel communication strategy, we managed to turn the club into a must for all those ones, tourists and locals, who want to live the night without limits.

Digital strategy consulting for Shari Vari - Communication agency Luther Dsgn
Digital marketing strategy & communication for Shari Vari - Luther Dsgn

The ShariVari brings the nightlife back to the center of the Eternal City.

Offline brand communication & digital strategy Shari Vari - Luther Dsgn
Digital communication strategy for Shari Vari in Rome - Luther Dsgn agency
Digital marketing strategy & cross channel communication Shari Vari - Luther Dsgn
Offline brand communication & digital strategy Shari Vari - Luther Dsgn
Team
  • Managing Director
    Marco Venuti
  • Web Design / UX, UI
    Gioia Riccioni
What we did
  • Brand Identity
    Brand Strategy & Positioning
    Digital PR
    Event Planning
    Insight & Analytics
    Shooting
    Social Media Management
    Web Design & UX/UI