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Beauty & Luxury

Salvatore Ferragamo

Sculpt a creative packaging design experience for the iconic fragrances of Florentine luxury.

Sculpt a creative packaging design experience for the iconic fragrances of Florentine luxury.

Challenge

Design the character of fragrances that capture the essence of a land. The classic and essential identity of Tuscan Soul was to be redefined following fresh and contemporary marketing, with an aim to increasing the product’s appeal on the global market.

Solution

Tuscan Soul is the quintessence of unrefined yet ethereal beauty. Thanks to the planning of a multisensory experience of product packaging design, we accompany this iconic fragrance in the search for a new language capable of engaging with the public of today.

Our brand strategy agency Luther Dsgn developed a creative packaging design for Salvatore Ferragamo
Our packaging design agency Luther Dsgn developed a brand naming strategy for Salvatore Ferragamo
Product packaging design by Luther Dsgn for Salvatore Ferragamo’s Tuscan Soul

A unique packaging design experience translated into a new concept. Multisensory packaging.

The experience of a perfume, but more essentially of a substance, conceived to accentuate the tactile pleasure from the opening of the fragrance down to the base, transformed into a pedestal. For the creation of these components we chose the most noble of Tuscan woods, the heart of Florentine artisan tradition, which inspired the fragrances.

Brand strategy and product packaging design by Luther Dsgn for Salvatore Ferragamo
Packaging design and brand strategy by Luther Dsgn company for Salvatore Ferragamo

Sculpting the Lettering.

The project narrative of this luxury creative packaging design also involved the lettering, reducing it to the bare essentials of shape and form. Used for all the fragrances, the font nonetheless underlines the individuality of each.

Creative branding and packaging design for Salvatore Ferragamo – Luther Dsgn Luther Dsgn, packaging design company, carried out a creative branding for Salvatore Ferragamo
Creative packaging design of Tuscan Soul Salvatore Ferragamo – Luther Dsgn agency
Team
  • Managing Director
    Marco Venuti
  • Creative Directors
    Michele Savino & Stanislao Migliorino
  • Copywriter
    Michele Savino
  • Managing & Accounting
    Apload
What we did
  • Brand Identity
    Creative Campaign
    Packaging & Product Design