Revealing the simplicity of beauty:
brand storytelling of Rivière.

Revealing the simplicity of beauty:
brand storytelling of Rivière.


A young and innovative made in Italy luxury jewellery brand begins to compete at an international level facing different and increasingly demanding customers. They require a more contemporary identity that conveys the values of their products while doing so transversally and functionally both online and offline.


To create a social storytelling around the brand we allowed ourselves to be inspired by the symbols of Italian jewellery design and giving it an international flavour. We created a Rivière world through the fusion of images and texts to create a unique experience that hovers between reality and digital.

Social storytelling and social media marketing strategies for Rivière - Luther Dsgn agency
Luther Dsgn promoted a digital storytelling for a classy social reputation of Rivière jewellery
Luther Dsgn agency developed social media marketing marketing strategies for Rivière’s brand storytelling

Still life photography intermingles with images of models immersed in a dreamy atmosphere.

The product, its light and its design, are always at the centre of the tale, featuring in settings together with the indispensable accessory for the elegant and strong women of today.

A social media marketing campaign that provides a unique mix of digital social storytelling and social media strategy.

Rivière jewels are described through a strategy that includes different social media. In a short amount of time the products achieve mention in the international press and alongside the rise of its social reputation ensures an ever increasing fan base.

Luther Dsgn social media marketing agency conceived Rivière’s brand storytelling
  • Creative Director
    Michele Savino
  • Managing & Accounting
    Giulia Martinis
  • Copywriter
    Andrea Poggioli
  • Photographer
    Martina Scorcucchi
  • Video Maker & Social Media Management
    Roberto Magnanini
What we did
  • Brand Strategy & Positioning
    Copywriting & Storytelling
    Creative Campaign & Media Plan
    Film & Motion Graphic
    Insight & Analytics
    Social Media Management
    Web Design & UX/UI