A young and innovative made in Italy luxury jewellery brand begins to compete at an international level facing different and increasingly demanding customers. They require a more contemporary identity that conveys the values of their products while doing so transversally and functionally both online and offline.
To create a social storytelling around the brand we allowed ourselves to be inspired by the symbols of Italian jewellery design and giving it an international flavour. We created a Rivière world through the fusion of images and texts to create a unique experience that hovers between reality and digital.
A social media marketing campaign that provides a unique mix of digital social storytelling and social media strategy.
Rivière jewels are described through a strategy that includes different social media. In a short amount of time the products achieve mention in the international press and alongside the rise of its social reputation ensures an ever increasing fan base.