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Culture, Public & no Profit

Regione Lazio

Develop a circular social media campaign to promote the best offline experience ever: travel.

Develop a circular social media campaign to promote the best offline experience ever: travel.

Challenge

'You've never seen a post like this one'. The Lazio on Tour promotion allows all teens between the ages of 16 and 18 to travel free for a month. Our social media campaign agency set about engaging the target audience and promote the offer. Goal: 1.000.000 impressions in 30 days.

Solution

We set off the Facebook and Instagram campaigns in three theme areas: territory, travel and means of transport. Tone and contents play with jargon used on social networks moving them closer to the theme of travel, its challenges and the feeling of freedom, with the objective of highlighting the importance of living real experiences.

Social media marketing agency Luther Dsgn for Regione Lazio campaign

A circular User Experience - all posts carry a CTA at the bottom that reroutes to the dedicated page from which one can register to activate the promotion.

Luther Dsgn social media marketing company for Regione Lazio
Impact

3Mln

Impression

+10k

Click on post

2

Months of campaign

Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Stanislao Migliorino
  • Managing & Accounting
    Luca Ciarpella
  • Social Media Manager
    Roberto Magnanini
  • Copywriter & Creative
    Andrea Poggioli
  • Graphic Designer
    Flavio Milazzo
  • Motion Graphic
    Bartosz Druszcz
What we did
  • Copywriting & Storytelling
    Creative Campaign & Media Plan
    Social Media Management