Pizzolato distributes fashion brands such as Diesel, Ralph Lauren, and Superga in their large and modern showroom within the Lanificio Luciani. They have dedicated spaces for each fashion brand in their portfolio. How can a fashion management company promote different large brands whilst maintaining their own brand identity stable and recognizable?
We rethought Pizzolato's brand image from scratch, starting from a new logo: a black P in a clean-cut font within a black circle. A crisp emblem, minimal yet distinguished, to reiterate the concept of a company that, although driving other brands, possesses a discreet yet extremely recognizable and singular identity. We also developed the new website and carried out the photo shoot of the images which display Pizzolato's modern and supple nature.