Open Fiber is Enel's new creation that brings ultra wideband nationwide. The aim is to create an emotionally moving storytelling video that illustrates a modern Italy, with optical fiber as the indispensable tool to lead Italy into the future. Target: none other than the Prime Minister in office at the time, Paolo Gentiloni.
The uniqueness of the recipient of this video led us to mindfully assess both the message and the code. We decided upon an intimate storytelling, at times even sentimental. On this basis we worked on a corporate video production where the storyline tells of a multifaceted nation that wants to both grow and develop in unity.