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Fashion

O Bag – Concept

Empower creativity through a disruptive brand campaign.

Empower creativity through a disruptive brand campaign.

Challenge

Boundless, lively, viral. The O Bag woman has a trendsetter attitude. After its first nine years of life the self-made design giant seeks for a different and more contemporary language that speaks to an international community. Our interactive brand campaign was designed to translate the concept of easy fashion into lifetime experience.

Solution

Design is the creative energy which surrounds each one of us. Having landed on the market as an outsider O Bag has dedicated an entire collection of street icon bags to this concept, overturning the fashion market's rules to create a completely new target: the creative consumer. Our digital marketing campaign enabled us to play with the more pop and viral dimension of the brand in order to create a re-vamp that fosters individuality and creativity. O Bag. Create yours.

Visual identity design for O Bag - Brand campaign by Luther Dsgn Creative marketing campaign for the fashion brand O Bag - Luther Dsgn

Static and standardized. Being a visual identity agency our focus set upon improving a visual language which was still where it had started off and that did not communicate the brand's evolution.

Brand campaign for O Bag - Luther Dsgn Visual identity agency

Visual Identity

Playful, diverse, contemporary. The layouts come to life through multiple subject campaigns, multiple settings, dynamic backgrounds, and appealing colour blocks that revolve around a single concept: Create yours.

Hacking emoji Campaign

Imagine, create, love. Over 600.000 patterns to express your mood in all moments of the day. Goodbye emoji.

Social media campaign strategy and creative marketing for O Bag – Luther Dsgn
Brand marketing campaign for O Bag – Luther Dsgn company
Brand marketing campaign for O Bag – Luther Dsgn company
Brand marketing campaign for O Bag – Luther Dsgn company

Social engagement

Aspiring bloggers, creatives, fashion designers and social influencers. O Bag's social media campaign strategy is dedicated to its custom creator community. Urban beauty. Only for real wannabes.

Eco – friendly design

We have designed for you the first and only 100% guilt-free bag transformation experience. O Bags are used to produce completely recycled items as they are wholly made of reusable materials.

Visual design for the easy fashion brand O Bag – Luther Dsgn agency

O Bag and Spotify.
The world's best music library in your bag.

Brand marketing and social campaign for O Bag - Luther Dsgn agency
Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Michele Savino
  • Art Director
    Andrea Simone
  • Copywriter & Creative
    Andrea Poggioli
  • 3D Designer
    Bartosz Druszcz
What we did
  • Brand Strategy & Positioning
    Copywriting & Storytelling
    Creative Campaign & Media Plan