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Fashion

Nuvolari

Visual storytelling marketing that makes the brand irresistible to a new target audience.

Visual storytelling marketing that makes the brand irresistible to a new target audience.

Challenge

Nuvolari is a long-standing chain of multibrand clothing shops counting over 50 across Italy. It is a company that knows how to intercept trends and fashion when selecting the best of national and international brands. Nuvolari asked our web design agency to redefine their corporate brand identity by setting their brand identity guidelines in a trendier and sharper light in order to re-launch it on the market.

Solution

We immersed ourselves in the world of Nuvolari in order to implement a radical restyling of the company logo and to create a new fashion ecommerce website. We recreated the brand identity guidelines for the brand’s app, as well as improve the User Experience of the site to optimize conversion and attract a larger number of users. A new perception of the Nuvolari brand, more in line with present trends.

Fashion ecommerce website by Luther Dsgn – Ecommerce development agency
Logo restyling and ecommerce website design for Nuvolari - Luther Dsgn brand strategy agency Ecommerce website design and branding services by for Nuvolari - Luther Dsgn ecommerce development agency

The restyling of both the logo and the typography positions the brand within the aesthetic canons of the clean cut and simple.

Luther Dsgn agency provided branding services and logo restyling for Nuvolari’s fashion ecommerce websit

Web Identity & e-Commerce specifically intended to convert users into customers.

An in-depth study of the User Experience and the User Interface optimizes the results in terms of conversion rate. The website is easy to navigate and accompanies the user upon entering the site through to the purchase of the product.

Fashion ecommerce website and corporate brand identity for Nuvolari - Luther Dsgn agency
Ecommerce development agency Luther designed the Nuvolari’s fashion ecommerce website
Luther Dsgn agency provided branding services and logo restyling for Nuvolari’s fashion ecommerce website
Results

+93,2%

Conversion Rate

+65,7%

Page views

+15,8%

Average Order Value

Team
  • Creative Director
    Michele Savino
    Gioia Riccioni
  • Art Direction & Design
    Andrea Simone
  • Copywriting
    Andrea Poggioli
  • Managing & Accounting
    Carolina Venosi
  • Photography
    Martina Scorcucchi
  • Coding
    Algoritma
What we did
  • Brand Identity
    Brand Strategy & Positioning
    Shooting
    Social Media Management
    Web Design & UX/UI