Maria Vittoria Paolillo is a jewellery & fashion designer and successful macro influencer. When she turned to us her entrepreneurial journey was just starting off. After explaining her long-term vision to us, she asked us to develop a visual identity that would stand up to her style ideals as well as set up a communication strategy to launch her brand identity. The goal: make her brand identity recognizable and transform it into a catalyst for interest on socials.
The first step was to create a logo that fully expressed Maria Vittoria's stylistic signature. We built a digital strategy to launch the brand and increase its awareness, and then start a follower acquisition phase with targeted digital PR activities. We created video, photo and social post content. Our intervention exponentially increased engagement and followers on all her profiles and scaled the brand offer and services.