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Fashion

Museum The Original

Rewrite the rebranding rules for a ‘90s outerwear icon.

Rewrite the rebranding rules for a ‘90s outerwear icon.

Challenge

The ‘90s. Museum becomes an icon in the outerwear sector, with a young, trendy, highly reliable label. Twenty years later the brand wants to reposition itself in the urban street fashion sector. Keywords: committed, technological, but most of all urban at heart. A lightweight and hi-tech collection designed for the city, without forgetting its origins and the garments that made the brand famous among a faithful and dedicated public.

Solution

Start again from the basics. We analised and identified the new target and the relevant scenarios for building a structured and efficient digital strategy. Objective: renew the brand’s message and reposition it as an established label launched towards the future. How? We took the challenge literally. The traditional communication image of the brand has been overturned, bringing garments and styles into fresh and unexpected contexts, of a more immediate and contemporary flavour.

Luther Dsgn digital consulting agency for the rebranding of Museum
Fashion ecommerce website design for Museum - Luther Dsgn agency

A clean cut and tech language Icon set highlights the product characteristics.

Luther Dsgn digital consulting agency for the rebranding of Museum
Luther Dsgn digital consulting agency for the rebranding of Museum

From the website to Facebook and Instagram channels, we have relaunched the brand communication through highly potential photo, video and text content, paying careful attention to video and seasonal shooting campaigns with an eye to social marketing.

Fashion ecommerce website design for Museum - Luther Dsgn agency
Fashion ecommerce website design for Museum - Luther Dsgn agency

The website has become a trending topic on Awwwards. www.museumtheoriginal.it

Fashion ecommerce website design for Museum - Luther Dsgn agency
Rebranding and digital strategy consulting for Museum - Luther Dsgn

Social Media Contents.

Luther Dsgn digital consulting agency for the rebranding of Museum

Our previous shootings.

Luther Dsgn digital consulting agency for the rebranding of Museum
Results

+5K

Instagram followers in 4 months

+100

photo&video contents/shooting

16%

click on "store finder"

Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Spring Summer 18
    Fall Winter 19
    Gioia Riccioni
  • Creative Director
    Fall Winter 18
    Michele Savino
  • Managing & Accounting
    Giulia Martinis
  • Copywriter
    Andrea Poggioli
  • Photographer
    Martina Scorcucchi
  • Video Maker
    Social Media Management
    Roberto Magnanini
  • Stylist
    Sara Schiavo
What we did
  • Brand Activation
    Brand Identity
    Brand Strategy & Positioning
    Copywriting & Storytelling
    Web Design & UX/UI