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Technology & Industrials

Klopman International

Redesign Europe's largest textile producer's web identity.

Redesign Europe's largest textile producer's web identity.

Challenge

70,000 square metres, 400 employees, 40 million metres of textiles produced per annum, 8 branches worldwide. In under 50 years a small business in the province of Frosinone grows to become Europe's leading textile producer for workwear. We told the story of their metamorphosis by portraying the market leader through this web identity.

Solution

Corporate website and e-commerce website development. A website with two souls faced us with a challenge. We concentrated on two aspects: the product database and architecting the information, in order to design a fluid and responsive experience while navigating the immense choice of products, contemporarily creating new photographic content by taking care of the photo shoots and the art direction.

Design: we redesigned the web identity for a market leader.

A clean and substantial look&feel reflects the information architecture and conveys assertiveness to the corporate website. The website's institutional pantone reflects the recurrent colours within Klopman headquarters.

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Thanks to the full stack development of the back-end platform, we were able to build an interactive data base that enhances the products through technical data sheets and customized tools for search and comparison.

Information architecture: reorganizing content and database hierarchy was central to the digital strategy.

Mobile experience: the business website was designed to be 100% responsive, adapting all photo and video content to mobile format.

Shooting: contemporary corporate storytelling. Impacting visual and copy contents tell the story of an international success.

E-commerce: who says that a multinational's e-commerce can't be green?

We created a dedicated e-commerce platform to place stocked Klopman collections, present in their warehouses worldwide, back on the market.

Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Michele Savino
  • Managing & Accounting
    Giulia Martinis
  • Coding
    Algoritma
  • Photographer
    Marco Scichilone
What we did
  • Web Strategy
    Information Architecture
    UX&UI
    Coding
    Art Direction
    Shooting