The challenge set by Italo was clear and almost impossible: communicate at the speed of light to intercept and increase its customer volume where it counts most – in the stations. A smart and appealing solution to reach a target constantly on the move, by way of clear proposals and strong communications appeal.
Travel experience, comfort, personalised proposals and the fastest trains in Europe. These are the keys to success of the prime private player of rail transport. We have utilised these assets to revolutionise the travel experience and bring it down to earth: welcome to the world of the mobile coach.
Italo and the Mobile Coach
As visual communication agency we designed a 360° campaign to capture and redirect the attention of the bustling public in the stations. The concept of mobile coach took shape in totems, ticket offices and information desks, visually emphasizing effective iconic images, to draw users’ attention to the latest proposals.