Representing a concept before a location. Gus arises from the desire to create an exclusive corner shielded from metropolitan chaos, a living room in the heart of the food and clubbing district of Rome, Prati, in which to welcome suitors of bien vivre. In our capacity of restaurant branding agency we designed and accomplished the capital's first social club implementing an online and offline identity. Welcome to Gus.
Building a space around a contemporary clubbing concept was not sufficient. We voiced an all-encompassing communication strategy aimed at integrating the online and offline dimensions. Concept, branding content, UI and social media channels worked in parallel with the interior design to build a strong, coherent and unique identity.