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Fashion

Fendace Worldwide Packaging Design

Develop the packaging design dedicated to the creative Swap between two iconic Italian fashion Maisons.

Develop the packaging design dedicated to the creative Swap between two iconic Italian fashion Maisons.

Challenge

Fendace is the name of the fashion collection born from the meeting of Maisons Fendi and Versace. Not a collaboration but a creative dialogue between two historic fashion brands in the name of friendship. Presented at Milan Fashion Week 2021, the collection required personalised packaging that reflected the essence of the creations and intended for boutiques and e-commerce on an international scale.

Solution

Starting from the Fendace brand logo, we developed concept design proposals aimed at bringing together the different communication codes of the two fashion houses. Overcoming the challenge of expressing the encounter of two great traditions meant developing, designing and adapting functional solutions for all variations of product packaging while supervising the production process.

Big logo for big brands

The focus is on the logo experience: the goal was to combine a minimal approach to an extreme attention to detail, to celebrate the fusion of two distinct languages of the fashion world and enhance the experience for the final consumer. Key components are the colours, black and gold, which stand out on carefully selected materials.

The epic swap packaging of a creative contamination

Versace by Fendi and Fendi by Versace are the result of an innovative and contemporary encounter. Here then the packaging gives way to distinctive stylistic elements in an almost timeless language, enhancing visual characteristics. From shoppers to labels, from boxes to garment covers, the packaging tool proposals have been designed to offer each product on sale its own podium.

Team
  • Managing Director
    Marco Venuti
  • Account Manager
    Silvia Bianchini
  • Luther Dsgn Supervisor
    Michele Savino
  • Senior Graphic Designer
    Andrea Simone
    Davide Mascioli
What we did
  • Packaging Concept Design
    Product Supervision