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Corporate

Enel X – E Mobility 2018

Create an extraordinary corporate storytelling to promote the most important electric mobility event in Italy.

Create an extraordinary corporate storytelling to promote the most important electric mobility event in Italy.

Challenge

For the second consecutive year Enel X chooses Vallelunga as the venue in which to meet investors and public authorities. The objective in live event marketing is to recap the past year's achievements, present the new range of products and the new concept of Intelligent Charging Solutions. In fewer words, bring forth Enel X's great revolution in electric mobility.

Solution

We took into consideration various technical aspects such as the 21metre screen, the side totems, and the Facebook Live Streaming screens. Storytelling marketing led us to create content and visual material to convey Enel X's message and positively impress the public present as well as those connected through social networks.

Live event marketing to engage at the event of Enel X e-Mobility 2018 - Luther Dsgn
Animated presentation and motion graphics video on the screen at Enel X event - Luther Dsgn
Motion graphics video production and contents for Enel X e-Mobility 2018 - Luther Dsgn agency

Beams of energy transmit the strength and impact that Enel X will have on the Italian territory in the near future.

The visual storytelling concentrates on the unstoppable electric revolution.

The event opens with an animated logo bringing focus to the centre of the screen and making maximum use of the available video screen area. Energetic trails project the public into the future of e-Mobility. Colours progressively fill the LED screen, just as Enel X is doing by progressively covering the territory with its intelligent charging stations.

Storytelling marketing for the event design of Enel X e-Mobility 2018 - Luther Dsgn agency The animated presentation amazed the audience at the live event marketing of Enel X e-Mobility 2018 - Luther Dsgn

We worked on the introductory photographic countdown to make it more dynamic and involving. An animated presentation of the contributions gave greater appeal through by using motion graphics video.

Team
  • Managing Director
    Marco Venuti
  • Art Direction
    Andrea Simone
  • Project Manager
    Giorgio Tiranti
  • Account manager
    Silvia Bianchini
  • Graphic Designer
    Flavio Milazzo
  • Motion Designer
    Bartosz Druszcz
    Gian Marco Artiano
    Paolo D’Arcangelo Franco
What we did
  • Creative Campaign & Media Plan
    Event Planning
    Film & Motion Graphic