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Corporate

Enel Open Power

Create extraordinary contents for the most important event in the history of this energy giant.

Create extraordinary contents for the most important event in the history of this energy giant.

Challenge

Open Power is Enel's new vision. A radical change accompanied by a new logo and a new identity. For the global presentation which took place in Madrid, Enel asked us to design the event, create impacting visual material and showcase the brand's new message.

Solution

We extracted the key elements from the accurate identity study carried out by Wolff Olins in order to develop an immersive journey that begins with a video during the opening of the event and extends to totems and stage walls. A contemporary visual story that mingles colour and motion to enchant the audience.

International event management for Enel Open Power Madrid –Luther Dsgn agency International event management for Enel Open Power Madrid –Luther Dsgn agency
Luther Dsgn corporate event company for Enel Open Power in Madrid

A cursor that acts as a guide, a company that opens up, changes and grows: welcome to the future of Enel.

Our opening video is a hymn to simplicity. Starting from the cursor, key element of Enel's new visual identity, we created minimal and perspectival visuals. The storytelling moves along with brief and concise statements. Through step-by-step logical reasoning the heart of Open Power's philosophy is revealed. It reveals itself as a deep consciousness.

The whole world has witnessed a new way of presenting energy and its infinite opportunities.

Impact

12

Videos Created

30

Countries in Live Streaming

5

Languages

Team
  • Creative Directors
    Gioia Riccioni
    Eduardo Coradini
  • Copywriter
    Andrea Poggioli
  • Managing & Accounting
    Paola Caridi
  • Project Manager
    Massimo Putzu
  • Graphic, Motion & Video
    Gioia Riccioni
    Michela De Spagnolis
    Ines Somai
    Giuseppe Ferrillo
    Alessandro Marchese Ragona
    Giuseppe Coccoli
    Cliche Video
What we did
  • Brand Identity
    Copywriting & Storytelling
    Event Planning
    Film & Motion Graphic