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Energy & Utilities

Enel Green Power BTL

A visual identity design coherent with Enel Green Power's clean world.

A visual identity design coherent with Enel Green Power's clean world.

Challenge

Enel Green Power is the company within Enel Group that develops and handles renewable energy production worldwide. In this way it helps each country improve its energetic independence and protects the environment. One of the most impelling needs was to organise a hierarchy of external and internal communication tools.

Solution

We worked to on brand renewal through visual identity design and creating brand guidelines as well as the logotype operating instructions. As well as the classic printed version we created a version that could be consulted through hyperlinkin from which information can be downloaded when needed.

Visual identity design and brand guidelines for Enel Green Power - Luther Dsgn Creative marketing agency

A visual identity design coherent with Enel Green Power's clean world.

We created pictograms for the various departments that make up the company. We strived to communicate through recognisable design and clear contents, creating contemporary icons and layouts for a more flowing experience.

Operating instructions and brand guidelines for Enel Green Power –Luther Dsgn agency
Brand guidelines and visual identity design for Enel Green Power –Luther Dsgn agency Internal communication strategy and tools for Enel Green Power – Luther Dsgn brand strategy agency

A digital project designed with attention to details, based on a practical and coherent hierarchy of contents.

Operating instructions support the new visual identity design for Enel Green Power - Luther Dsgn agency
Our brand strategy agency Luther Dsgn develops the internal communication strategy for Enel Green Power
Our brand strategy agency Luther Dsgn develops the internal communication strategy for Enel Green Power

A rational and tidy visual.

A fundamental element for obtaining an easy to use final product is that of cleaning the visual. It is the underlying harmony that improves the efficacy of the product on the whole.

Visual identity and operating instructions to foster internal communication strategy by Luther Dsgn for Enel Green Power

If energy is something natural to Enel Green Power, so must their fast, sleek and functional communication be. Just as they are perceived to be both outside and inside the company itself.

Luther Dsgn creative marketing agency designed the visual identity and internal communication tools of Enel Green Power
Team
  • Managing Director
    Marco Venuti
  • Creative Directors
    Michele Savino
  • Managing & Accounting
    Paola Caridi
What we did
  • Brand Identity