The best Street Style looks we’ve seen during Pitti Uomo 96.
We celebrated a long-awaited arrival of the summer at #PU96 where we chased after new trends.
Great novelties and well-known trends in a perfect balance.
On one side – the expected, led by streetwear that reigns undisputedly in the pavilions dedicated to urban designers.
On the other – almost the contrary – a strong tendency to return back to the classics and the values of true gentleman – which drives crowds of buyers crazy – especially the ones from Asia. Theme: straw hat, obviously Borsalino – combined with warm colours and tropical patterns in a perfect colonial style. And then we move a spotlight to E-pitti, a digital Pitti platform with a number of apps that accompanied us in the chill area with its ultra-contemporary look.
Here the tropical industrial design explodes with a jungle of inconspicuous tubes and other metals – raw and blocky – coloured in the jungle elements projected on a large LED wall, where a loop of natural landscapes expands into a soundscape that shakes the drums, screams of monkeys and pierces the screen with city sounds. Boeri would be proud. Of course everything is #PlasticFree. And then a mandatory tribute to Karl Lagerfeld – performed by the street artist Endless who paints live murals.
Photo by Romeo Rodeo