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Food Retail

Blue Ice

Rebranding a pop icon.

Rebranding a pop icon.

Challenge

Brand repositioning through corporate rebranding, and highlight product qualities. We accompanied Blue Ice through its first approach towards an organic brand strategy, starting from the identification of the propositions to planning a coordinated communication. Above all, we saw to defining a contemporary and appealing identity.

Solution

We played on the brand's more 'pop' and 'tomboy' moods to draw a materialistic and impactful and coordinated corporate image, carrying it through all btl and digital channels, and we articulated a sub-brand hierarchy enhancing the widespread presence of the brand. The viral potential was exploded across the digital channels through the creation of a totally responsive user interface, flanked by a blogging platform and the activation of social accounts.

Brand repositioning for Blue Ice and rebranding activities - Luther Dsgn agency

A new pop and substantial logo design ideal for the creation of different moods and multichannel use.

Corporate logo design agency – Blue Ice Rebranding Brand repositioning and new corporate identity for Blue Ice - Luther Dsgn agency
New corporate image for Blue Ice – Logo design agency Luther Dsgn
Rebranding and new corporate image for Blue Ice - Luther Dsgn agency Rebranding and new corporate image for Blue Ice - Luther Dsgn agency
Brand repositioning and new logo design by Luther Dsgn agency
A fresh and distinctive identity thanks to the brand repositioning by Luther Dsgn agency
Impact

12

Stores

30

Countries in Live Streaming

5

Languages

Luther Dsgn agency designed a new coordinated image for Blue Ice
Rebranding and corporate packaging for Blue Ice – Logo design agency Luther Dsgn Rebranding and corporate packaging for Blue Ice – Logo design agency Luther Dsgn
Team
  • Creative Directors
    Michele Savino
    Stanislao Migliorino
  • Web Design / UX, UI
    Gioia Riccioni
  • Copywriter
    Vicky Cacchione
    Giulia Martinis
  • Managing Director
    Marco Venuti
  • Managing & Accounting
    Matteo Della Porta
  • Coding
    Web Essence
What we did
  • Brand Identity