Venice, Palazzo del Cinema. Two days, a stunning location, a meeting place - an event that brings together the elite of world finance to an iconic venue in Italy. To do the house honours is the leader of the Italian industry and a concept that need no introducing. Ours was the challenge of creating a visual identity for the event and a highly emotional video, capable of communicating the challenges, and the still to be written future scenarios, to a hyper-specialized public.
In the world of finance, time is of the essence. Starting from this concept we developed a visual identity in which speed and innovation translate into a growing network, exactly like the NPL industry. The opening video expands on this idea imagining the future - of credit and not only - as a world ... as in a world in which the optimization of processes reaches a fundamental aim: giving people back their time so as to allow them to concentrate on what's truly important.
How we did it
The claim "run the industry" is a decisive look towards the future. To translate the strength of these words into the video we opted for an effect that "amplified" the image, "expanding" it, creating three-dimensional glitches that dilate the frame, projecting it upwards. This setting gives the video a very fast pace, intensifying the slower sequences and strengthening the conceptual value.