Automotive & Transportation

Autoadvisor

Designing the digital face of the first automotive search engine for b2b.

Designing the digital face of the first automotive search engine for b2b.

Challenge

The Academy, leader in formation of automotive Customer Facing personnel, has asked us to re-think the sector search engine as a captivating and flawless user experience, capable of giving a complete overview of the commercial offer and optimising the work of the sales department.

Solution

We have redesigned the dashboard concept within a web app, with the aim of achieving a three-step journey: search, analyse, purchase. The interface offers an instantaneous visual parallel between the various communications offers from the car manufacturers (final prices all-inclusive, no off promo cuts or add-ons), allowing the user to go directly from the search phase to that of evaluation and purchase.

User experience design agency for Autoadvisor - Luther Dsgn
UI design agency for Autoadvisor - Luther Dsgn

Icons Playbook

We have developed a UIX from the clean cut vibe and material thanks to an ironic and rounded icon book that accompanies the user in every step of the navigation flow.

User experience design & web application development for Autoadvisor - Luther Dsgn
A clean dashboard and User Interface for Autoadvisor - Luther Dsgn design agency
User experience design & web application development for Autoadvisor - Luther Dsgn
User experience design & web application development for Autoadvisor - Luther Dsgn
UX Agency Luther Dsgn – A pleasant user experience for Autoadvisor
Team
  • Managing Director
    Marco Venuti
  • Creative Direction
    UX/UI Design
    Gioia Riccioni
  • Managing & Accounting
    Giulia Martinis
  • Design & UI
    Flavio Milazzo
What we did
  • Brand Identity
    Brand Strategy & Positioning
    Copywriting & Storytelling
    Digital Strategy
    Web Design & UX/UI