Antlos is the new company formed in H-Farm, the largest Italian start-up incubator. It is considered by everyone as the "AirBnB' for boats, or rather the best way to spend a holiday among friends with an expert skipper. Now the brand needs a new insight that will lead to an engaging payoff. This will launch the campaign, the web contents and a value proposition which will, generally speaking, attract the attention of new potential clients.
After having thoroughly studied the target market we developed a multisubject insight applicable to numerous situations and which plays on the ancestral attraction that humans feel for the sea. "Better on Board" is a universal message that transforms every human involvement into a unique experience, if experienced on an Antlos boat. The concept brought about a commercial with breath-taking panoramas for which we composed the creative script.