Food Retail

ITA Brandbook

Redesign the Italian Trade Agency Brandbook.

Redesign the Italian Trade Agency Brandbook.

Challenge

The Italian Trade Agency contacted us with a very clear objective; restyle the corporate identity and summarize it into a contemporary brandbook. Objective: convey solidity and align the Agency's image worldwide. We snatched up the opportunity to work with this giant of worldwide Made in Italy promotional activity to take up the challenge of an institutional context while at the same time thinking outside the box.

Solution

We literally expanded on the different aspects of the previous brandbook in a search for those aspects which were farthest from the brand's present positioning, to then establish a new hierarchy of contents which focused on the annual reports, diversifying them through thematic pantones. We isolated the key elements of the brand’s visual identity to then reconstruct them in a streamlined and geometric style: the graphic icon that is recurrent in the new coordinated design is the Italian flag, synthesized in the graphic image of a line.

Brandbook restyling for ICE agency - Luther Dsgn

Corporate Elements

Branbook Restyling for a new corporate brand image - Luther Dsgn Branbook Restyling for a new corporate brand image - Luther Dsgn
Luther Dsgn Corporate branding agency for ICE

Event Elements

Advertising

Brandbook for ICE that promotes italian companies

Annual Reports

Brandbook for ICE that promotes italian companies
Brandbook for ICE that promotes italian companies Brandbook for ICE that promotes italian companies

Full brandbook on ISSUU.

Impact

178

Brandbook pages

+200

Layouts

+10

Countries

Team
  • Managing Director
    Marco Venuti
  • Creative Directors
    Michele Savino
    Gioia Riccioni
  • Art Director
    Flavio Milazzo
  • Managing & Accounting
    Silvia Bianchini
What we did
  • Brand Identity
    Packaging & Product Design