Sport & Fitness

Actionproof TheBumper

Give extra superpowers to your Apple Watch. Explosive transmedia storytelling launches a top of the line product.

Give extra superpowers to your Apple Watch. Explosive transmedia storytelling launches a top of the line product.

Challenge

The Bumper. Quite simply the most advanced shockproof system to protect Apple's latest must-have, the Apple Watch. The project developed by the international team of Actionproof, a tech start-up, was launched with an Indiegogo campaign which exceeded its initial objective within just a few weeks. In order to be launched on the global market the product required a strong identity, involving memorable storytelling marketing and an online and offline launch strategy. For the occasion Luther moved to the States.

Solution

We faced an all-round challenge on many fronts and crossing numerous frontiers. We took care of the creative process, the launch strategy, and the product placement on the worldwide market. Starting from the naming we built the product identity and increased awareness through a series of social media marketing campaigns involving transmedia storytelling, aimed at launching the product and encouraging the conversion of the fan base on e-commerce platforms.

Social media marketing strategy and storytelling for the Bumper - Luther Dsgn agency
l media campaign and marketing consultancy for the Bumper –Luther Dsgn agency
Storytelling marketing campaign and social media markeging strategy for the Bumper - Luther Dsgn
Transmedia storytelling and social media campaign for the Bumper Actionproof – Luther Dsgn

The unboxing event

For the international market launch we granted ourselves the best: the Apple Store on Fifth Avenue, NYC. The event, organized in collaboration with San Francisco based PR Agency, Big Fish, exploited the Apple Watch pre-sell hype through a series of guerrilla campaigns, positioning the product as a 'must-have', and landing it on the pages of numerous news media such as Wired, Huffingtonpost, Mac World, Cnet and Techradar.

Transmedia storytelling and social media campaign for the Bumper Actionproof – Luther Dsgn
Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Michele Savino
What we did
  • Brand Activation
    Brand Identity
    Brand Strategy & Positioning
    Copywriting & Storytelling
    Creative Campaign & Media Plan
    Digital PR
    Digital Strategy
    Film & Motion Graphic
    Packaging & Product Design
    Social Media Management
    Web Design & UX/UI