Technology & Industrials

Actionproof

Creating a brand identity for the protection system of Apple devices by means of an explosive content strategy.

Creating a brand identity for the protection system of Apple devices by means of an explosive content strategy.

Challenge

A cooperation between young international entrepreneurs who have a passion for technology, innovative accessories and above all a love of sports, in common. Protecting Apple devices is their mission. Doing so in a cool and performing manner is our challenge. Goal: invent and develop 5 different product identities and equivalent communication strategies. Piece of cake.

Solution

Our branding agency worked together with renowned NY copy Howard Collinge on the value propositions to create a brand identity with strong traits, that could outrun the principle competitors on the market. A diversified digital brand strategy provided support for the conversion of the fan base on e-commerce platforms and marketplaces like Amazon, of which we had also developed the design and content.

A distinctive brand identity with a hi-tech touch for Actionproof –Luther Dsgn branding agency

The brand identity sums up the perfect match between technology and design.

New visual identity for Actionproof – Luther Dsgn Brand strategy agency New visual identity for Actionproof – Luther Dsgn Brand strategy agency
New visual identity for Actionproof – Luther Dsgn Brand strategy agency New visual identity for Actionproof – Luther Dsgn Brand strategy agency

The journey is structured in a main e-commerce site that waterfalls into minisites created for each product.

Digital storytelling to share the new Actionproof’s brand identity - Luther Dsgn agency
Brand strategy for a strong Actionproof’s online presence - Luther Dsgn agency
Brand positioning for Actionproof: innovation, technology and sport - Luther Dsgn agency
Branding services to enhance Actionproof’s brand reputation - Luther Dsgn agency

#Viral

We placed Actionproof before important international players by implementing a diversified digital strategy and an increased presence of the products on the major e-commerce platforms.

Brand strategy and visual identity design for Actionproof – Luther Dsgn agency Brand identity for Actionproof by Luther Dsgn design agency
Brand identity for Actionproof by Luther Dsgn design agency
Team
  • Managing Director
    Marco Venuti
  • Creative Director
    Michele Savino
  • Product Design
    Maxime de Keiser
  • Copywriting
    Howard Collinge
    Michele Savino
  • Managing & Accounting
    Manuela Romano
    Marco Venuti
  • Coding
    Devbiz
What we did
  • Brand Activation
    Brand Identity
    Brand Strategy & Positioning
    Copywriting & Storytelling
    Web Design & UX/UI