A cooperation between young international entrepreneurs who have a passion for technology, innovative accessories and above all a love of sports, in common. Protecting Apple devices is their mission. Doing so in a cool and performing manner is our challenge. Goal: invent and develop 5 different product identities and equivalent communication strategies. Piece of cake.
Our branding agency worked together with renowned NY copy Howard Collinge on the value propositions to create a brand identity with strong traits, that could outrun the principle competitors on the market. A diversified digital brand strategy provided support for the conversion of the fan base on e-commerce platforms and marketplaces like Amazon, of which we had also developed the design and content.
We placed Actionproof before important international players by implementing a diversified digital strategy and an increased presence of the products on the major e-commerce platforms.