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Sport & Fitness

ACF FIORENTINA – FIORENTINA BRIDGE

Strengthen the B2B of ACF Fiorentina with a customized digital platform that amplifies engagement.

Strengthen the B2B of ACF Fiorentina with a customized digital platform that amplifies engagement.

Challenge

Partnership relationships between clubs and companies are based on constant exchange and interaction. However, due to limitations imposed by the health emergency, it was necessary to reformulate the rules that make this kind of business possible. This is what we did for ACF Fiorentina: a tailor-made digital platform that cancels distances and offers new ways of interaction between partners, opening up to the possibility of implementing features and content creation in the future.

Solution

Fiorentina Bridge, born from the customization of our platform The Bridge, is an all-in-one tool capable of connecting ACF Fiorentina's team of partners and sponsors. With an intuitive and social UX, companies can connect and share promotions and content. The launch event, directed onsite on three different sets and live interventions, was broadcast live on the platform from the Stadio Artemio Franchi in Florence. Within it a Q&A, live chat and lots of branded content were included.

Team
  • Managing Directors
    Marco Venuti, Matteo Della Porta
  • Creative Directors
    Michele Savino, Giorgio Tiranti
  • Project Management & Accounting
    Giulia Martinis
  • Event Director
    Giorgio Tiranti
  • Producer & Platform Manager
    Giulia Martinis
  • Copywriting & Video Storytelling
    Maria Giulia Marletta
  • Motion Graphic & 3D Design
    Bartosz Druszcz, Beatrice Carosi
  • UX/UI Designer
    Flavio Milazzo
  • Digital Partner
    Kromin
  • Technical Partner
    Niutek
What we did
  • Creative Direction
    Art Direction
    Broadcasting design
    Project Management & Accounting
    Copywriting
    UX/UI
    Web Development
    Event Planning
    Event Direction & Production
    Motion Graphic & 3D Animation