Partnership relationships between clubs and companies are based on constant exchange and interaction. However, due to limitations imposed by the health emergency, it was necessary to reformulate the rules that make this kind of business possible. This is what we did for ACF Fiorentina: a tailor-made digital platform that cancels distances and offers new ways of interaction between partners, opening up to the possibility of implementing features and content creation in the future.
Fiorentina Bridge, born from the customization of our platform The Bridge, is an all-in-one tool capable of connecting ACF Fiorentina's team of partners and sponsors. With an intuitive and social UX, companies can connect and share promotions and content. The launch event, directed onsite on three different sets and live interventions, was broadcast live on the platform from the Stadio Artemio Franchi in Florence. Within it a Q&A, live chat and lots of branded content were included.