The new Diesel campaign is a little bit too much.

Renzo Rosso used us with big things. And we’re not talking about his horrible curly hair or the sexual attraction he feels for Matteo Renzi. We talks about his ideas, sometimes revolutionary, he continues to give to Diesel communication. From the Dirty Jobs to #dieselrobot, goig...

quicksilver wetsuits
The suit has arrived and is here to stay.

How long did it take them? I’m just saying we’re in the era of 4G, touch screen technology, 3D, hoverboards, Interstellar and head transplants. Nonetheless, nobody tried to find a solution to one of our biggest problems yet: going crazy, surfing and having a business...

illustration allucination
Jake Fried’s hallucinations are better than yours.

Imagine your conscience unfolding in front of your eyes on a screen as 3D movie. The outcome could be a work of Jake Fried, class of 1984, Boston, who for years built mental labyrinths where is easy to lose yourself. In a recent interview Fried explains...

unicorn squatty potty
Squatty Potty, a unicorn that teaches you how to poop.

Lets start from the idea that Americans are firmly convinced we have the utmost wrong position when taking a dump. And you need only a few anatomy lessons to agree with them. he thing is that the Americans aren’t just convinced what they say is right....

mr-robot-serie-tv
Mr Robot. The tribulation of the young hacker.

The novelty is that someone finally managed to give a plausible outcome to the hacker`s universe. This could suffice in turning Mr Robot, TV­conspiracy Thriller series of 10 episodes, produced by Universal Cable Production and directed by Egyptian director Sam Esmail, as the best product...

smiley-zuckerberg
According to Zuckerberg, Facebook is a necessary good.

Mr. Facebook has definitely taken off his horrible Adidas slippers. Over 1.4 billion users informed us as well as Mark handshakes reached all over the world. From Narendra Modi to Xi Jinping, from Obama to Medvedev, Zuckerberg is the hottest spokesman in charge at the...

buzzfeed-answers
We answered the weird BuzzFeed questions on Italian people.

Some days ago BuzzFeed published a video where the Americans were asking some questions about the Italians. Some of them appeared as stupid questions. We tried to give them proper answers.   Why are the Italians so thin when they eat pasta all the day ? Let`s make...

whopper wine branding
Ok. The Burger King’s wine is finally out.

Year 2015 will be remembered as the year Burger King went crazy, in the good sense of course. After trying to partnership partner up with its biggest enemy, McDonald's, on the occasion of the International Peace Day. (and after received a big NO from the M from...

world adv brand
People found a way to avoid publicity.

The first signals of an imminent change already started a year or two ago, but only now this issue raised high concerns in the media. Numbers are pretty concludent: 198 mil people use softwares and applications that block publicity and online ads. Adblock Plus, Purify, Peace, Blockr...