Our Approach

DSGN stands for DESIGN, which, for us, is synonymous with method, research, and style.
We believe that through Design, a product or brand can obtain added value by producing content that is excellent quality, aesthetically superior, and highly innovative. Researching style, an obsession for quality, studying consumer trends, a love for the digital world, and a good dose of PR have always been our passion. We tackle projects with a strategic and organized approach in order to develop communicative brands. We produce brand innovation through product experience and the development of functional services.
#analysis #research #strategy #planning #design #production #testing #promotion

Brand Strategy

Strategy is the first step with which we tackle our projects and is fundamental in order to determine the success of a brand or product. Our goal is to make a message memorable.

 

→ Brand Positioning
→ Brand Definitions
→ Naming Systems
→ Brand Strategy
→ Content Strategy
→ User Experience Optimization
→ Information Architecture

Brand Identity

Identity, reputation, and character are the essential elements upon which we build a brand’s success. Our work involves telling the story behind a brand and connecting that brand with its audience emotionally.

 

→ Identity Systems: Brand / Web / Pack / Retail
→ Brand Guidelines
→ Brand Books
→ Content Development

Brand Experience

The stories we create become reality–interactive experiences. We create Communities around Brands by taking advantage of all the potential that offline and online communications, both conventional and unconventional, have to offer.

 

→  Web& Mobile
→  Motion&Video
→  Product
→  Print
→  Packaging
→  Retail
→  Events
→  Social

Brand Consulting

We’re able to provide an overview of a brand’s reputation and identity, a fundamental analysis capable of making the difference from competitors and allowing the future to be planned with more assurance.

 

→  Creative Direction
→  Technical Direction
→  Brand Analysis
→  Product Analysis
→  Web Site Analysis
→  Concept
→  Analytics
→  Training&Education

We Proudly Worked For

We work closely with various types of clients. We’re always ready to tackle new challenges and carry them out by your side. Our philosophy is faithful to our method: believing in our clients so that they believe in us.
Automotive & Transportation

Fca

Italo

Mazda

Food & Restaurant

Blue Ice

Twix

Bun Factory

Ciampini

Tourism & Destinations

Antlos

Sporting Vacanze

Viaggiare On Line

Energy Drink, Wine & Spirits

Redbull

Winedreamers

Molinari

Professional Services

Doing

Myourjob

Government

Expo Milano

Regione Lazio

Industrial & Manifacturing

Clax Italia

BluPower

Consumer & Household Products

Actionproof

Ischia Spa

Fashion & Luxury

Ferragamo

Subdued

The Gallerya

Kruder

Arsublime

Take Your Luxury

Nonprofits & Institutions

Lumsa

Sta a Noi

Istituto Amedeo Modigliani

Telethon

Entertainment & Nightlife

Sharivari

Lanificio

Haus Garten

Mercato Monti

Consumer Electronics

Samsung

Brondi

Nikon

Ericsson

Financial Services

Mastercard

Altair Ltd / Amex

Energy

Enel

Enel Green Power

Health Care & Pharmaceuticals

Omega Pharma

Telecommunications

Vodafone

Wind

Media

Massimo Ferrero Cinemas

Hotel

Fifteen Keys Hotel