BLUE ICE WEB IDENTITY

CLIENT: Blueice

CATEGORY: Food

PRACTICES: Concept, Web Design, Coding

YEAR: 2014

CREDITS

Creative Direction: Michele Savino & Stanislao Migliorino
Art Direction & Design: Gioia Riccioni
Copywriting: Viky C., Giulia Martinis
Managing & Accounting: Matteo Della Porta
Coding: Web Essence

ABOUT THE PROJECT

For a massive re­branding of Blue Ice there couldn’t have been a better way y than its repositioning on the web. A surgical intervention ended up in regaining brand’s strong identity on the web.
Focusing on the product and its prime materials, moreover bringing more coherent communication were main assets of our strategy.
Blue Ice web space was supposed to be developed in length in order to leave more space for the brand’s main contents. A powerful impact on Social media communicating through a built­in blog are two of website’s strongest assets. From a front end point of view the website is totally responsive, developed with the help of Bootstrap framework. For the back end we have chosen to use the CMS WordPress to ease up the access and changes of contents, that could be operated even by a third party.

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